Our journey began in 2024, driven by a simple yet powerful realization: India's rich heritage in jute production was significantly undervalued despite its tremendous global demand. We saw first-hand the incredible potential of jute an eco-friendly, versatile, and sustainable material and were motivated by the desire to uplift and showcase this often-overlooked industry on the international stage.

Understanding the gap between global appreciation and local recognition, we made it our mission to empower artisans and small businesses by connecting their exquisite jute products with buyers worldwide. This commitment to sustainability, cultural heritage, and economic growth is at the heart of everything we do.